A domestic pet toy is provided having a housing element formed of a moldable or extrudable catnip composite made of a solid catnip attractant, a lignocellulose cork agglomerate filler material, and an FDA approved binding agent adhesive. The housing material provides sufficient delivery aromatic olfactory attractant to be effective in having an interactive response with a domestic feline. A sound chip assembly can also be positioned in a retention cavity and emits a prerecorded sound as an audible attractant in response to one or both of commencement and continuation of movement the pet toy.