An ultrasound diagnosis apparatus includes a transmitting and receiving circuitry, an input circuitry, and a processing circuitry. The transmitting and receiving circuitry transmits a first ultrasound wave used for changing the shape of a tissue in the body of a patient and transmits/receives a second ultrasound wave that is transmitted/received with timing different from that of the first ultrasound wave. The input circuitry receives an input of a request indicating that the first ultrasound wave should be transmitted. When the input circuitry has received the input of the request indicating that the first ultrasound wave should be transmitted, the processing circuitry controls the transmission of the first ultrasound wave in accordance with the strength of a reflected-wave signal of the second ultrasound wave or one or more pixel values of an image resulting from an imaging process performed by using the reflected-wave signal of the second ultrasound wave.
