Novel tools and techniques are provided for implementing a tampon retainer to retain a string of a tampon in a vagina. In some embodiments, the tampon retainer comprises a body having a leading end and a trailing end. A fastener is located on the leading end of the body and is attachable to the tampon string. While the tampon and the tampon retainer are in use, the fastener maintains the entire tampon string within the vagina. The trailing end of the body of the tampon retainer is configured to extend from a vaginal opening when the tampon retainer is in use and a user can grasp the trailing end of the body to remove the tampon, the tampon string, and the tampon retainer from the vagina.