The present invention provides a system, method, and a computer program product for activating and deactivating one or more attributes of a non-networked consumer device. The system may include a communication facility configured to establish intermittent communication between the non-networked consumer device and a network facility. The system may further include an activation and deactivation facility configured to perform at least one of activation of a first set of the one or more attributes of the non-networked consumer device and deactivation of a second set of the one or more attributes of the non-networked consumer device. The activation and the deactivation may be facilitated by the established communication.