Disclosed herein is a multi-sensory fish attractant. The attractantcomprises an effervescent component that generates gas by a chemicalreaction on contact with water, a glitter component, and further a bindingcomponent, such that the effervescent component and glitter components arecombined in a mixture and maintained as a single mass until dissolved inwater.The disclosed attractant is particularly devoid of any berley, chum, live orprepared bait components. Preferably the attractant is not directly attachedto afishing line or tackle. The glitter component is generally released with theeffervescent component when the mixture is dissolved, creating an "attractantzone" to lure fish within proximity of an angler's hooked lure or bait.
