A new and distinct variety of strawberry plant, herein referred to by its cultivar name, ‘;NSG 207’;, is provided which forms in abundance attractive semi-early-ripening large, medium red primarily conical to slightly rhomboid fruit having firm flesh that is longer than broad in configuration. The growth habit is upright. Medium vigor and medium density is exhibited. White inflorescence is displayed. Commonly a calyx is displayed which is slightly larger than the diameter of the corolla when open. The new variety is particularly well suited for the commercial industry.