Disclosed is a cosmetic which has an antioxidant activity and a moisturizing property at levels similar or superior to those of a conventional vitamin E derivative, has an excellent emulsifying ability and an excellent solubilizing ability, is remarkably reduced in stickiness to the skin (particularly, a sticky feeling after application to the skin and until the cosmetic is dried on the skin), and has excellent usability. The cosmetic comprises a vitamin E derivative represented by the formula (I) or a salt thereof, wherein R
