According to one embodiment, an ultrasonic diagnostic apparatus comprises a receiving unit which provides at least some of echo signals with reception delays that vary with ultrasonic transducers and adds each of the echo signals provided with the reception delays to acquire a reception beam includes a predetermined receiving direction and a reception focus and a control unit, the control unit controlling the transmission unit so that a transmission beam including a transmission direction and a transmission focus that are fixed is transmitted, the control unit also controlling the receiving unit by changing patterns of the reception delays and adding the respective patterns to at least some of the echo signals based on the transmission beam including the transmission direction and the transmission focus that are fixed in order to acquire reception beams different in receiving direction and reception focus.