The present invention provides compounds of general formula A useful as potential anticancer agents against human cancer cell lines and apoptosis inducers. The present invention further provides a process for the preparation of 2-anilino nicotinyl linked 2-amino benzothiazole conjugates of general formula (A), wherein R1&boxHH or Cl R2&boxHH, OCH3 or F R3&boxHH, OCH3, F or Cl R4&boxHH, OCH3 or F and X&boxHOCH3, F or N02.