A measuring apparatus as an aspect of the present invention includes: a first signal acquirer that acquires a pulse wave signal of a living body； a second signal acquirer that acquires a body motion signal of the living body； a frequency analyzer that converts the pulse wave signal and the body motion signal to a frequency domain to generate frequency domain signals, and estimates a frequency of a pulse wave of the living body on the basis of the frequency domain signals； and a time domain analyzer that calculates biological information about the living body on the basis of the frequency.
