The present invention discloses a method or a process for preparation of water based pressure sensitive adhesive composition. The coating composition necessarily includes ingredients namely Natural rubber latex solution, Resin emulsion, Filler emulsion and antioxidant emulsion that are, mixed in water solvent and heated at specific temperature for specific period of time to form an aqueous adhesive composition of the present invention. The pressure sensitive adhesive composition adapted to replace alcoholic solvent based adhesive composition to provide an eco friendly alternative for on adhesive tape products.
