A method displays ultrasound color flow image data in a plurality of output frames by continuously acquiring color flow image data. Each output frame includes a plurality of scan lines that collectively represent a field of view for an ultrasound image. The method includes sequentially transmitting a plurality of ultrasound beams. For each of the transmitted beams, multiple receive beams are formed along respective parallel scan lines. As the sequence progresses, sets of co-linear receive beams are formed along each of the respective scan lines at a predetermined rate both within a particular frame and between successive frames. The method also includes processing the sets of co-linear receive beams along each of the respective scan lines to generate color flow image data corresponding to the respective scan lines, and displaying a color flow image representing the generated color flow image data.