The invention primarily relates to the use of 2,3,6-trimethylcyclohexanol as a scenting and/or flavoring agent. The invention further relates to new scenting and/or flavoring agent compositions comprising 2,3,6-trimethylcyclohexanol, the use thereof, scented and/or flavored articles comprising 2,3,6-trimethylcyclohexanol, and various processes for imparting, modifying and/or enhancing certain fragrances and/or flavors.