Disclosed are an ultrasound diagnosis apparatus and a method of operating the same, which more accurately measure a cervix length. The ultrasound diagnosis apparatus includes a pressure measurer that measures a pressure value applied from a probe to a cervix, an image generator that scans an object to acquire an ultrasound image, a controller that determines whether a cervix line is included in the ultrasound image, acquires the measured pressure value, corresponding to the ultrasound image, as a first pressure value when the cervix line is included in the ultrasound image, and acquires a second pressure value for measuring a length of the cervix line, and an output unit that outputs pressure information based on at least one selected from the first pressure value and the second pressure value.
