PROBLEM TO BE SOLVED: To prepare a novel VEGF production promoter, and further, to provide a usage and an application of the VEGF production promoter prepared by extraction with lower alcohol from amber.SOLUTION: The VEGF production promoter is provided, which includes an extract extracted by a method including a step of extraction with lower alcohol from amber. The hair and scalp cosmetics and hair and scalp external medicines containing the VEGF production promoter including the extract extracted by the method including the step of extraction with lower alcohol from amber are also provided.