A water-in-oil cosmetic including surface-treated powder including at least one oxide selected from a group consisting of titanium oxide and zinc oxide and having 4-tert-butyl-4-methoxy benzoyl methane on a surface, at least one carotenoid, at least one sorbitan fatty acid ester, at least one polyether-modified silicone, and at least one compound selected from a group consisting of a coating-forming silicone polymer and an alkyl (meth)acrylate polymer.