An ultrasound image processing method including: calculating motion amounts of pixel regions in one frame receive signal, based on receive signal units corresponding to identical pixel regions included in at least two frame receive signals； calculating cumulative motion amounts, each corresponding to a target pixel region in the one frame receive signal, by cumulating motion amounts corresponding to pixel regions in the one frame receive signal located substantially along a direction of transmission of the ultrasound beam from a pixel region located at an upstream end of an ultrasound beam to the target pixel region； calculating enhancement amounts for receive signal units corresponding to the pixel regions included in the one frame receive signal, the enhancement amounts being based on the motion amounts and the cumulative motion amounts； and enhancing the receive signal units based on the enhancement amounts.
