[Object] To provide an information processing apparatus that, in accordance with a state of a user who is experiencing a world of virtual reality or augmented reality, can cause the user to appropriately recognize the world of virtual reality or augmented reality and the real world.[Solution] There is provided an information processing apparatus including: a feedback decision unit configured to, on a basis of a user state of a user who is experiencing a world in which information at least partially including a virtual object is provided, decide feedback for the user.