The present invention provides an oil-in-water emulsion cosmetic that is excellent in the resilient and supple (in other words, firm, tensional, and elastic) feel and also excellent in the softness and moisturizing effect. The oil-in-water emulsion cosmetic of the present invention is characterized by comprising the following components: (A) 0.1 to 5 mass % of hydrogenated polyisobutene with a number average molecular weight of 2000 to 3000, (B) 0.1 to less than 1 mass % of higher alcohol, (C) 1 to 25 mass % of an oil component, (D) 0.3 to 5 mass % of surfactant, (E) 0.05 to 5 mass % of water-soluble thickener, and (F) an aqueous component, wherein the blending quantity of nonpolar oil is 30% or lower of the total amount of component (C).본 발명은 탄력감이 우수하고 부드러움 및 보습효과도 우수한 수중유형 유화화장료를 제공한다. 본 발명에 관한 수중유형 유화화장료는, 다음의 (A)~(F) 성분을 포함하고, 비극성 유분의 배합량이 (C)성분 전량 중 30% 이하인 것을 특징으로 한다.(A) 수 평균분자량이 2000~3000인 수첨 폴리이소부텐 0.1 ~ 5 질량%(B) 고급 알콜 0.1~ 1 질량% 미만(C) 유성 성분 1 ~ 25 질량%(D) 계면활성제 0.3 ~ 5 질량%(E) 수용성 증점제 0.05 ~ 5 질량%(F) 수성 성분.
