Method and device for growing a plant. In particular, a device intended for accommodating the quick-growing stem of tomato, cucumber and sweet pepper plants. It is proposed to wind up the stem from the bottom in such a manner that the plant continuously extends in the cultivation space at the same height. Winding up of the stem in a simple manner is possible, as a result of which the latter extends about the winding point in a coiled manner. The end of the stem is arranged in a substrate carrier, such as a gutter, which also rotates. According to another variant, the stem is pressed into substrate material during winding up, resulting in the plant forming roots, so that the part of the stem which is already developed can be cut off.