An aqueous personal cleansing composition comprising (i) 2-20% wt of anionic surfactant(s), (ii) 1-10% wt of amine oxide surfactant(s) and (iii) 0.5-3% wt of a hydrophobically modified alkali-swellable acrylic emulsion (HASE) polymer, as polymer solids, wherein the composition is capable of suspending water insoluble or partially water soluble substances in the form of particles or liquid droplets. The HASE polymer may be an acrylate/steareth-20 methacrylate copolymer, an acrylate/beheneth-25 methacrylate copolymer or an acrylate/palmeth-25 acrylate crosspolymer, preferably at an amount of 1-2% by weight. A preferred anionic surfactant is sodium laureth sulphate (SLES) at an amount of 5-15% wt and preferred amine oxide surfactants are lauramine oxide, myristamine oxide, cocamine oxide, lauramidopropyl amine oxide, myristamidopropyl amine oxide and cocamidopropyl amine oxide, at an amount of 1-5% wt. The composition may further comprise electrolytes, such as NaCl, liquefied gases, e.g. hydrocarbons, and several other ingredients. It is in liquid or gel form and it may be used as a body wash, facial wash or hand wash, for washing hair or as a shaving gel. It is able to incorporate particulate exfoliants (e.g. scrub particles), encapsulates (containing e.g. fragrance oils, moisturising oils or pigments) or oil droplets in suspension.
