The medical image storage and reproduction apparatus includes: a storage unit that stores a motion picture obtained by imaging an imaging target； a virtual image generation unit that generates a virtual image based on a three-dimensional medical image captured in advance； a chapter information assignment unit that detects an anatomical feature or a functional feature from the virtual image corresponding to an updated frame according to updating of each frame of the motion picture and assigns chapter information to the motion picture based on the detection point in time； and a display control unit that displays a selection screen for receiving the selection of chapter information. The display control unit reproduces the motion picture based on the selected chapter information.
