Disclosed is an apparatus for continuously and automatically measuring a pulse wave by a non-invasive method to know the state of a cardiovascular system. The apparatus includes an integrated measurement module, a communication power module, and a bio-measurement pad. The integrated measurement module includes an electrocardiogram measurement portion for measuring the electrocardiogram of a subject, a bioelectrical impedance measurement portion for measuring the bioelectrical impedance of the subject by a potential difference, a heart sound measurement portion for measuring the heart sound of the subject, and a controller for measuring and controlling the state of the cardiovascular system of the subject on the basis of a pulse transit time calculated by the electrocardiogram signal measured at the electrocardiogram measurement portion, the bioelectrical impedance signal measured at the bioelectrical impedance measurement portion, and the heart sound signal measured at the heart sound measurement portion.