An ultrasonic diagnostic apparatus includes a physical amount calculation device configured to calculate a physical amount on elasticity of living tissue based on an echo signal obtained by transmitting an ultrasonic wave to the living tissue, and a display image control device configured to control display of a predetermined alternative elastic image displayed instead of an elastic image based on the physical amount calculated for error frames using a ratio of non-error frames or the error frames in a predetermined plurality of frames, wherein the error frames are determined as not meeting a standard.
