A fishing rod with convenient devices for measuring a length and a weight of a fish, includes a scale, a cord, a weighing hook, a weight display, and a cavity for storing the weighing hook and cord, such that the scale is mounted in a handle of the fishing road, whereby the scale can weigh a fish which is attached to the weighing hook. The fishing rod can further include length measuring markings on an elongated member of the rod. Further, the fishing rod can include a measuring control device, including a processor a non-transitory memory an input/output a weighing manager a communication manager and a data bus whereby the fishing rod can communicate with a mobile device via a wireless connection.