Disclosed is a contact lens warming apparatus (100) adapted to warm a contact lens (109) stored in a removably inserted lens container (102), the apparatus comprising a controller (106), a heatable cavity (103) shaped to be conformal to a corresponding contact surface (108) of the inserted lens container (102), said conformal contact surface facilitating the rapid repeatable warming of the contact lens (109), and a heating element (107), wherein the controller (106) is adapted to direct the heating element (107) to warm the inserted lens container (102) thereby warming the contact lens (109) in the lens container (102) in order to reduce discomfort otherwise felt by a wearer of the contact lens (109) when inserting the unwarmed contact lens (109) into their eye.