A fragrance delivery device, system and method is provided, comprising a housing including a rupture device and an absorbent member receivable in the housing. The system further includes a cartridge insertable within the housing and containing a fragrance medium therein. The rupture device of the housing is engageable with the cartridge to release the fragrance medium from the cartridge into the housing. The absorbent member absorbs the fragrance medium and permeates a fragrance from the fragrance medium to an external environment.