A beverage forming system and method in which an activation button is arranged on a movable cartridge holder. A beverage forming system may include a cartridge holder movably mounted to a frame and having an opening to receive a cartridge such that the cartridge holder is arranged to hold and move a cartridge between an open position and a closed position. An activation button may be mounted on a top of the cartridge holder with the cartridge holder in the closed position, allowing easy access to the button once the cartridge holder is closed. Operation of the activation button may cause the system to begin a beverage forming process that includes introducing fluid to the cartridge via an inlet.
