An automated footwear tightening system wherein a central rotary closure knob is provided on the top of an article of footwear. The rotary closure knob is engaged with a tightening element embedded within the article of footwear. The rotary closure knob is in communication with a motor, such that the motor can rotate the rotary closure knob to tighten the article of footwear upon a user's foot. A wireless transceiver is in electric communication with the motor. In an embodiment, the wireless transceiver is configured to receive and send wireless signals from a user controlled device and activate the motor. The system allows a user to remotely tighten a shoe upon a wearer's foot via the user's controlled device. In an embodiment, the article of footwear will be provided with sensors to tighten the footwear upon receiving a wearer's foot.
