Scents having a fresh odor are usually very volatile, and therefore have a low yield in typical applications such as washing or cleaning processes. They must therefore be used in relatively large quantities so that commensurate effects can be achieved. The invention describes specific ketones as photolabile scent storage substances which enable greatly improved persistence of the scent impression, in particular with a fresh odor, in typical applications. Corresponding washing or cleaning agents and air freshening agents, and a method for scenting surfaces, are also described.
