Disclosed are roller strip seats adapted to be used in conjunction with plastic glide trays for displaying beverages. The roller strip seats have a base and a plurality of rollers, where the base has a top, a bottom, a width having two edges and a length having two ends, a first and a second roller support bar on opposite sides of the width of the base along the length, where each roller support bar has a plurality of spaced openings configured to hold one of the plurality of rollers. The seat also has at least one locator disposed on the bottom and at least one locking element also disposed on bottom to align and lock the seat in the plastic glide tray. The rollers are placed in opposite spaced openings and are freely rotatable in the openings without pulling away from or out of the openings.
