The invention relates to a process of preparing a shaped savoury concentrate having a water activity of less than 0.8 and a total fat content of 10-35 wt. pcnt , said process comprising: a) mixing the following ingredients to prepare a fat containing powder mixture:. edible salt selected from sodium chloride, potassium chloride and combinations thereof,. one or more particulate ingredients selected from sugars, glutamate, flour, starch, plant pieces and combinations thereof, and. liquid or molten fat, said fat comprising at least 30 wt. pcnt of vegetable oil; b) mixing the fat containing powder mixture with an edible polar liquid to produce a paste; c) optionally mixing the paste with edible components selected from fat, garnish and combinations thereof; and d) forming the paste into shaped articles by means of extrusion. The invention also relates to an extruded shaped savoury concentrate that retains its shape at elevated temperatures.