Surfaces of silicone particles are hydrophilized by plasma treatment. The hydrophilized silicone particles are readily dispersible in aqueous materials without a need for dispersants, typically surfactants. In aqueous cosmetic applications externally applied to the skin such as skin care cosmetics, make-up cosmetics, antiperspirant cosmetics, and UV care cosmetics, for example, products free of skin irritation concern can be formulated because formulation is possible without a need for surfactants.