The invention concerns an absorbent article (1, 100, 101, 102), such as a sanitary napkin, a panty liner or an incontinence protector, which article has a longitudinal direction and a transverse direction, a front portion (2), a rear portion (4) and a crotch portion (3) located between the front portion (2) and 5 the rear portion (4), said article (1, 100, 101, 102) comprising an absorption member (20) having an upper side (25) intended to face a wearer during use of the article (1, 100, 101, 102) and a lower side (21) intended to face away from the wearer during use of the article (1, 100, 101, 102), and a stiffening element (6, 60, 70, 70 80) that, at least during use of the article (1, 100, 101, 10 102), provides the article with a predetermined shape that enhances the fit of the article (1, 100, 101, 102) to the wearers body. The invention is characterized in that the stiffening element (6, 60, 70, 70 80) is secured to the upper side (25) of the absorption member (20) such that an outer side (12) of the stiffening element (6, 60, 70, 70 80) faces away from the 15 absorption member (20) that the stiffening element (6, 60, 70, 70 80) comprises a material exhibiting mechanical fastening properties, wherein the outer side of the stiffening element (6, 60, 70, 70 80) exhibits said mechanical fastening properties.La présente invention concerne un article absorbant (1, 100, 101, 102) tel quune serviette hygiénique, un protège-slip, ou un article dincontinence. Cet article définit un axe longitudinal et un axe transversal, une partie antérieure (4), une partie postérieure (4), et une partie dentre-jambes (3) située entre la partie antérieure (2) et la partie postérieure (4). Larticle de linvention (1, 100, 101, 102) comprend, dune part un élément absorbant (20) définissant une face supérieure (25) destinée à être tournée vers lutilisateur pendant lutilisation de larticle (1, 100, 101, 102), et une face inférieure (21) destinée à tourner le dos à lutilisateur pendant lut