A fishing rod assembly is described. The assembly includes a butt connector that is formed to connect with and between a fishing rod and a rod butt. The butt connector also includes a reel seat formed thereon that has two posts (e.g., cylindrical extensions) protruding therefrom. Additionally, a reel foot is included for connecting with a fishing reel. Alternatively, the reel foot can be integrally formed with a fishing reel. In either event, two cutouts are formed in the reel foot to engage with the extensions of the butt connector and affix the fishing reel with the butt connector. Thus, using the reel foot and corresponding reel seat, a user can quickly and firmly attach the fishing reel with a fishing rod.