A bait mover fishing bobber having a battery, control circuit board, memory, a processor, a communication device, and a motor. The motor connects to coupling that extends through the wall of the lower housing. An armature which is located outside of the bobber connects to the opposing end of the coupling and to an opening on the antipodal side of the lower housing from the motor. The control circuit board is programmed to cause variations to the movement and interval of moments of the armature. The control circuit board contains components that allow the armature to be controlled from programs stored in its memory or by using an application on a mobile device. The armature is caused to move such that it engages with fishing line such that any bait on the end of the fishing line will that will move both vertically and horizontally.
