Provided is a makeup assistance device that can assist in makeup/skin treatment more appropriately. This makeup assistance device comprises: a physical condition acquisition unit (260) that acquires physical condition information related to the physical condition of a person performing makeup and/or skin treatment； a makeup/skincare selection unit (280) that selects a makeup, which is how to apply makeup, and/or a skincare, which is how to treat the skin, on the basis of the acquired physical condition information； and a makeup/skincare presentation unit (290) that presents the selected makeup and/or skincare to the user performing makeup/skin treatment.
