An ultrasound diagnostic apparatus including oscillation elements configured to transmit toward and receive from a region of a subject, a receiving delay setting unit configured to divide the oscillation elements into oscillation element groups and set a common delay to oscillation elements included in each of the oscillation element groups in accordance with an imaging condition, an adding unit configured to add received signals transmitted from the oscillation elements in accordance with the delay set by the received delay setting unit, and an image generating unit configured to generate image data in accordance with received signal added by adding unit.
