Apparatus for applying rub-on and roll-on topical products such as medications, pain relievers, deodorants, cosmetics, and any other product having a built in applicator to the user's skin surface in hard-to-reach locations without undo strain or injury. The apparatus comprises a chamber assembly and an elongated handle. The chamber assembly comprises a rounded hollow T-shaped body having a protrusion on one side with a threaded inner surface to receive the elongated handle. The elongated handle has a threaded end that is deeper than the protrusion of the chamber assembly. When a container is placed into the chamber assembly from the top section and the elongated handle is hand-tightened, the threaded end comes in contact with the container and holds it securely in place, allowing the user to apply rub-on and roll-on medications and other products to hard-to-reach places of the body without undo strain or injury.