Particular embodiments of the inventive technology may provide an incontinence pad (1) that includes projection such as a raised ridge (5) or a short length projection that extends from a pad base of and effects application of a force against the urethra of a user (the force typically upward that may result from sitting by the user and/or tight fitting shorts and/or pulling a cord attached to the projection) the projection may act to transfer a force from the projection to the urethra. This force may partially or entirely obstruct flow of urine through or out of the urethra that might occur otherwise (i.e. without the projection). Another example of the many independent aspects of the inventive technology relates to the provision as part of an incontinence pad of a cord (99) that is attached to part of the pad such as (in only certain embodiments) the aforementioned upward projection.