Certain embodiments provide an ultrasonic diagnosis apparatus includes acquiring ultrasonic image data corresponding to each time phase in a first interval including at least one contraction and one stretching by scanning a diagnosis region of an object which repeats a contracting motion and a stretching motion, with an ultrasonic wave, accompanying application of a dynamic load including repetitive contraction and relaxation, over the first interval, generating velocity information of the diagnosis region associated with the contracting motion and the stretching motion by using the ultrasonic image data corresponding to each time phase in the first interval, deciding reference information as a reference for a period of the dynamic load by using the velocity information, and generating support information for supporting operation of applying the dynamic load by using the reference period and outputting the information in a predetermined form.
