PROBLEM TO BE SOLVED: To solve the problem in which a significant burden is placed on a user because a color of a lure needs to be selected with a switch.SOLUTION: A lure includes a lure body that is formed into, for example, a fish shape, a light emission unit for emitting light of plural colors including, for example, red, green, blue, and a mixed color of them, toward areas around the lure body, and a light emission control unit for controlling a color of light emitted by the light emission unit, on the basis of situation information indicating the situation around the lure, for example, underwater turbidity.COPYRIGHT: (C)2014,JPO&INPIT【課題】スイッチによりルアーの色を選択する必要があるので、ユーザの負担が大きいといった課題がある。【解決手段】ルアーは、たとえば、魚の形状をしたルアー本体と、前記ルアー本体の周囲に向けて、たとえば、赤色、緑色、青色、及び、これらの混合色を含む複数色の光を発光する発光部と、たとえば、水中の濁りなどのルアーの周囲の状況を示す状況情報に基づいて、前記発光部が発光する光の色を制御する発光制御部とを備える。【選択図】図1
