Embodiments provide techniques for rewarding users within a computer game for performing fitness activity. One embodiment determines a physical world fitness gaming objectives for a first user. Physical activity of the first user is monitored using one or more fitness devices to collect user fitness data. The user fitness data is analyzed to determine whether the first user has completed the one or more physical world gaming objectives. Upon determining a first one of the one or more physical world gaming objectives has been completed, embodiments determine one or more game rewards corresponding to the completed first physical world gaming objective and grant the first user the one or more game rewards within the first computer game.
