Disclosed are an alert method and apparatus, and the present application relates to the field of intelligent alert technologies. The method comprising: detecting a focusing point position of a sightline of a user； and alerting the user according to the focusing point position and a state of the user. For the method and apparatus in the embodiments of the present application, a focusing point position of a sightline of a user can be detected precisely, and the user can be alerted accurately according to the focusing point position, so that the application range of the method and apparatus is relatively wide. In addition, according to a state of a user, user data, and the like, a monitoring parameter is selected and an alert threshold is set, so that the user can be properly alerted in a more targeted manner.
