There is disclosed a method of preparing a fresh cleaned fish carcass for storage, the method comprising: positioning ice in an abdominal cavity of the fresh cleaned fish carcass; and after positioning the ice in the abdominal cavity of the fresh cleaned fish carcass, packaging the fresh cleaned fish carcass in a thermally insulated transportable container. There is also disclosed a method of preparing a fresh cleaned fish carcass for storage, the method comprising: immersing at least a portion of the fresh cleaned fish carcass in brine; and after immersing the at least a portion of the fresh cleaned fish carcass in the brine, packaging the fresh cleaned fish carcass in ice. There is also disclosed a thermally insulated transportable container comprising stored therein a fresh cleaned fish carcass having ice in an abdominal cavity of the fresh cleaned fish carcass.