Anantha Pradeep,Robert T. Knight,Ramachandran Gurumoorthy
申请号：
US12913102
公开号：
US20120108995A1
申请日:
2010.10.27
申请国别(地区):
US
年份:
2012
代理人:
摘要：
Efficient and effective mechanisms for collecting neuro-response data are provided to allow assessment of post-purchase products, services, offerings, and experiences. In some examples, a neuro-response data collection mechanism such as a portable electroencephalography (EEG) headset is used to collect neuro-response data from a consumer exposed to a product in a post-purchase state. Post-purchase assessments may be made at particular times after a purchase transaction. A post-purchase assessment may be compared to a pre-purchase assessment. The assessments can be used to enhance product packaging, modify service components, improve sustained experiences, change consumer behavior, etc.
