An information processing apparatus includes an acquisition unit configured to acquire a plurality of data sets each of which includes a plurality of pieces of tomographic data that represents a section of a fundus, the plurality of data sets not including the same tomographic data as each other, a first generation unit configured to generate at least one motion contrast image from each of the plurality of data sets acquired by the acquisition unit, without generating a motion contrast image from across the data sets acquired by the acquisition unit, and a second generation unit configured to generate a single motion contrast image representing a cross section at a predetermined position in the fundus, based on the motion contrast image generated from at least one of the plurality of data sets.
