To obtain an oil-in-water emulsion composition that contains nicotinamide, is effective in imparting firmness and resilience to the skin, has a good feeling in use with no stickiness, reduces powdering of nicotinamide after moisture transpiration, and yet has excellent emulsion stability.SOLUTION: An oil-in-water emulsion composition contains following components (A)-(F): (A) nicotinamide of 1-10 mass%, (B) phospholipid of 0.1-2 mass%, (C) a nonionic surfactant with an HLB of 7 or more of 0.02-1 mass%, (D) an oil solution which is liquid at 25°C, (E) polyhydric alcohol of 5-20 mass%, and (F) water.SELECTED DRAWING: None【課題】 ニコチン酸アミドを含有し、かつ、肌のハリ・弾力付与効果に優れ、べたつきがない優れた使用感触を有し、水分蒸散後のニコチン酸アミドの粉吹きを低減しながらも、乳化安定性に優れた水中油型乳化組成物を得ること。【解決手段】 次の成分(A)~(F):(A)ニコチン酸アミド 1~10質量%(B)リン脂質 0.1~2質量%(C)HLBが7以上であるノニオン界面活性剤 0.02~1質量%(D)25℃で液状である油剤(E)多価アルコール 5~20質量%(F)水を含有する水中油型乳化組成物。【選択図】なし