A novel composition of a confectionery or pharmaceutical product, characterised in that it includes 30 to 70 wt % of a bulking agent other than maltitol having a specific surface area smaller than 0.5 m2/g and also having a reduced amount of base gum, with no negative effect on the organoleptic properties, relative to the prior art products. Also, a method for using the novel composition in the production of a chewing gum characterised in that it enables the amount of base gum in said products to be considerably reduced.
