A packaged oral care implement that includes a package having a blister carton with a receiving trough, an insert tray positioned within the receiving trough, and a backer panel enclosing an open rear end of the receiving trough. The insert tray may be located within a middle axial section of the receiving trough and is in a fixed axial position relative to the blister carton through mating contact between a retaining section of the blister carton and a portion of the insert tray. An oral care implement is positioned within the receiving trough of the blister carton such that an an sate body of the oral care implement is positioned within a product receiving channel of the insert tray to prevent movement of the oral care implement relative to the insert tray.
